Galaxy Note 8 Launch Campaign

Ask: “Samsung Ghana retained a collaborative services as their BTL, B2B Digital and Content agency to take each of their flagship smartphone releases and make the business case for the European market. For the launch of the Galaxy Note 8, Samsung wanted to engage small business audiences as well as their usual large enterprise audiences

Our Approach: We developed a content marketing campaign driven by the idea that large and small businesses can learn a lot from each other. We commissioned a research report and hosted a panel debate, both focused on the theme of ‘Big + Small: how to do bigger things in business’. We also created two short films that documented a ‘day in the life’ of two very different businesses using the Galaxy Note 8 to ‘Do Bigger Things’.

Services: Tactical campaign (Activation, digital, radio, TV, OOH)